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↘ The collection

A demanding observatory of the immersive transition.

The ↗ immersive.paris ® collection, by Atelier Daruma, sets out to form a demanding observatory of the immersive transition. Through a succession of conversations, essays and analyses, it makes visible a thematic overview of the artistic and technological ferment aimed at immersing audiences in experiences that engage all five senses.

A curious spectator of the shifts underway in a cultural landscape shaped by a growing need for interaction and reconnection, the collection engages in a wide participatory study of a phenomenon it also contributes to — through its parent studio, Atelier Daruma, an immersive creation studio founded by the award-winning director Mathias Chelebourg.

↗ The collection’s manifesto

An immersive transition is on the way...

“In this experiential world, where you are the hero and your whole body is the interface, you put your phone down at the entrance.”

Mathias Chelebourg Creative director, ↗ immersive.paris ®Read the manifesto →
Cover — Premium B to B Edition, immersive.paris
↘ No. 1 · 2024 · Professional edition

↗ Premium B to B Edition

Before the pocket collection came this first edition, premium and made for professionals: 224 pages and 90 articles on the immersive transition, seen by the people shaping it.

Contents
  1. 06Artificial intelligence
  2. 64The tools of immersion
  3. 122Brand images
  4. 148New immersive venues
  5. 196The works

Free preview: cover, editorial, contents and first article. The rest is password-protected; the reader is in French. The premium print edition is available on request: contact@immersive.paris.

Work with the team
  • 01

    Bespoke monitoring

    The whole immersive.paris team can build bespoke monitoring of the immersive transition: your topics, your markets, your competitors, at the pace that suits you. Delivered white-label, in your colors, for your teams.

  • 02

    White-label trend editions

    We design and produce bespoke printed editions for brands: trend books, special issues, corporate books, premium editorial objects. Our Premium B to B Edition is the example.

  • 03

    Talks

    We speak at conferences, seminars and leadership meetings on everything related to the immersive transition: new venues, works, technologies, new brand uses.

Let's talk about your project: contact@immersive.paris

↘ Inside the volume

IP Gastronomy — double-page mockup
IP Gastronomy — presentation
IP Gastronomy — editorial
IP Gastronomy — table of contents

↘ Works documented in the volume

Future Earth — Potel & Chabot × Plastac
↘ Future Earth Potel & Chabot × Plastac
Moonflower Sagaya Ginza — teamLab × SAGAYA
↘ Moonflower Sagaya Ginza teamLab × SAGAYA
Eatrenalin — Ocean — Atelier 522 × Europa-Park
↘ Eatrenalin — Ocean Atelier 522 × Europa-Park
Space — ↗ IP Gastronomy
↘ Space ↗ IP Gastronomy
Future Earth — Potel & Chabot × Plastac
↘ Future Earth Potel & Chabot × Plastac
Interior view — ↗ IP Gastronomy
↘ Interior view ↗ IP Gastronomy

↘ What the collection cuts across

  • 01 Artificial intelligence
  • 02 Immersive technologies
  • 03 Brand innovation
  • 04 Hybrid venues
  • 05 Immersive works
  • 06 New events

↘ Masthead

Editorial directionMathias Chelebourg
WritingChristian Chelebourg
Graphic layoutLaurie Vidal
Original team — Premium B to B Edition
Editorial coordinationJulie Nivert · Victoria Neefs
Cover designGabrielle Feltain
Graphic designMorgane Rubira
Contributors — Premium B to B Edition

Pia Baltazar · Marialya Bestougeff · Coline Delbaere · Ramy Fischler · Quentin Jorquera · Elisha Karmitz · Markus Noisternig · Michel Reilhac · Sandra Rodriguez · Stéphanie Targui · Jeanne Vézien · Julien Rosilio · Natalia Bokhonko

↘ Partners and institutions

↘ Keep in touch with the collection

Official website: immersive.paris. IP Gastronomy is available to order on Amazon.

Our daily feed, ↘ the daily, extends the collection at the pace of the news — one dispatch at a time, in French and in English.

↘ Excerpts from the collection

Interviews, essays and sheets from IP Gastronomy and IP Dance, reproduced as in the book.

recent dailies ↘

104 dailies — updated today
↘ Volume
↘ Format
↘ Tags
↘ Excerpt · IP Dance
Interview ↘ #02 Dance · 09.26.26

↗ Orianne Vilmer

The connected choreography factory

A committed artist and accomplished engineer, Orianne Vilmer founded the company Danse en Seine in 2010 to promote encounters between amateur dancers and professional choreographers.

Digital stageEducationLab & research
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

Tree of Codes, Wayne McGregor

Manchester (GB), Opera House, 02/07/2015.

Digital stageFestivals
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

Frôlons, James Thierrée

Opéra National de Paris, Palais Garnier, 19 May 2018.

Digital stage
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

Dazzle: A Re-Assembly of Bodies

Premiere: Venice Biennale / Venice Immersive, 2022.

Digital stageFestivalsMetaverse
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

No Reality Now

Lyon, Biennale de la danse, 19-21 September 2023.

Digital stageFestivalsMetaverse
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

Movement Studies in the Living Room / Variation II

NXT Museum, Amsterdam, Netherlands, 27/09/2023-12/01/2025.

Museums & cultural venuesImmersive mapping
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.26.26

Lilith.Aeon, AΦE

KMØ, Mulhouse, France, 30-31/10/2024.

MetaverseImmersive mappingHardware
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Interview ↘ #02 Dance · 09.23.26

↗ Hiroaki Umeda

Hiroaki Umeda — dancing in the light

For me, immersion is about conveying strong sensations to the audience through movement and space.

Digital stageImmersive mapping
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Interview ↘ #02 Dance · 09.23.26

↗ Samuel Tétreault

Samuel Tétreault — the performing arts in the age of storyliving

For me, an immersive show is a total art form that engages all the audience's senses.

Digital stage
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Dance
Interview ↘ #02 Dance · 09.23.26

↗ Carly Lave

Carly Lave — the dancer and her double

Carly Lave is a contemporary choreographer and dancer renowned for her innovative approach to movement.

Digital stageHardware
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Julie Rothhahn

The new menu of culinary design

I studied at the École Supérieure d'Art et de Design in Reims, where I was lucky enough to take classes with Marc Brétillot, one of the very first designers to approach food as a material.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Dance
Interview ↘ #02 Dance · 09.23.26

↗ Blanca Li

Blanca Li — dancing with robots

“One day, I put on a virtual reality headset and saw a world opening up in front of me, at which point I started working with it.”

Digital stageLab & research
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Roland Salesse

The gourmet brain

Faced with the avalanche of dietary advice and injunctions we receive from all quarters, I wanted to go back to basics and ask myself how our relationship with food works biologically.

GastronomyLab & researchSoundscape
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Paul Pairet

Immersion to serve the food

“Ultraviolet is all about cooking. We are immersive only to reinforce the effect of each dish by creating an atmosphere conducive to tasting.” A conversation with Paul Pairet, chef of Ultraviolet in Shanghai.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé), Ultraviolet by Paul Pairet Read →
↘ Excerpt · IP Dance
Article ↘ #02 Dance · 09.23.26

Avatars dance too

A virtual body is not merely a stand-in for a physical one.

MetaverseDigital stageHardware
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Solène

The customer's experience

Initially, I posted all my outings on my personal account, and during Covid, I noticed that people weren't aware of what to do.

GastronomyHospitalityEvents
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Dance
Article ↘ #02 Dance · 09.23.26

A world tour of festivals

At the crossroads of choreographic art, digital technologies and sensory stimulation, immersive dance seeks to actively integrate spectators into the stage experience.

FestivalsDigital stage
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Michel Reilhac

Blind immersing

It's an experience I invented in 1993 at the Avignon Festival, as a closing meal for the "Dark / Noir" team, a carte blanche I'd been given by Bernard Faivre d'Arcier, the festival's director, to take over the Lycée Aubanel for the…

GastronomyLab & research
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Dance
Article ↘ #02 Dance · 09.23.26

Mocap: from laboratory to stage

Motion capture, or "mocap" as it is applied to dance and choreography, is a burgeoning field that mobilizes researchers from the fields of movement science, artificial intelligence and the performing arts.

Digital stageLab & researchHardware
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Alexandre Gauthier

From Montreuil-sur-Mer to Paris and Versailles

After the floods that hit La Grenouillère in autumn 2023, and as I realized that my restaurant, my home, would remain closed indefinitely, I wanted to mark a special occasion in Paris.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.23.26

Pixel, Mourad Merzouki

Créteil, Maison des Arts, 15/11/2014.

Digital stageImmersive mapping
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Interview ↘ #01 Gastronomy · 09.23.26

↗ Jade Frommer

Gourmet immersion for everyone

A former student of hotel and restaurant management at Lyon's Institut Paul Bocuse, Jade Frommer founded Ephemera in January 2020 with two of her fellow students.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Dance
Review ↘ #02 Dance · 09.23.26

Room With a View, Rone & (La)Horde

Théâtre du Châtelet, Paris, France, 05-14/03/2020.

Digital stageSoundscape
↗ ↗ IP Dance (tome à paraître) Read →
↘ Excerpt · IP Gastronomy
Article ↘ #01 Gastronomy · 09.23.26

The table ecosystem

Gastronomy is everywhere.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Article ↘ #01 Gastronomy · 09.23.26

Starter, main course and dessert

France respects its culinary traditions.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Article ↘ #01 Gastronomy · 09.23.26

Poetry of immersion

Immersive gastronomy is as much about poetry as it is about food.

GastronomyLab & research
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Article ↘ #01 Gastronomy · 09.23.26

Cooking as contemporary fine art

From its very inception in 2019, French culinary innovation studio We Are Ona has forged a fruitful partnership with Art Basel, the world's leading contemporary art event.

GastronomyMuseums & cultural venues
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.23.26

Kodawari Ramen

Starter : \~$4-10 - Ramen: \~$15-16 -- Dessert: \~$9.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.23.26

Atica

Designed by architect Chloé Leymarie, the space invites guests on a journey.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Ultraviolet

From RMB 4 800 (\~$674)/pers., drinks included.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Potel & Chabot

On January 10 and 11, 2024, the *Future Earth* experience offered to the best customers of the house created in 1820 showed its immersive turn.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

MoonFlower Sagaya Ginza

From ¥38 500 (\~$250)/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Ithaa Undersea Restaurant

Lunch from $195/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Treepod Dining Experience

Soneva Hotels offers, among other experiences, a culinary adventure in the ancient rainforest of Koh Kood island.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Under

Dinner : NOK 1 950-2 250 (\~$175-202)/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Petit R

Held on the historic Ruinart Champagnes estate, Petit R meals celebrate the house's great vintage wines.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Iris

Full Menu NOK 4 600 (\~$414)/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Alchemist

Full Menu NOK 5 400 (\~$486)/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

We Are Ona

Founded in 2019 by Frenchman Luca Pronzato, We Are Ona presents itself as a "360° culinary creation studio".

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Dinner in the Sky

Between \~$70 and \~$291/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Schwebendes Restaurant

CHF 179 (\~$206)/pers.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Vespertine

In an avant-garde building designed by architect Eric Owen Moss, chef Jordan Kahn has been taking on the challenge of renewing the concept of gastronomy since 2017.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Sublimotion

Opened in June 2014 by chef Paco Roncero (2 Michelin stars) and artistic director Eduardo Gonzáles, Sublimotion regularly renews its offer of metagastronomy, a multi-sensory show lasting around 3 hours, combining avant-garde cuisine with immersive technologies, music, dance, performances, illusionism.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Tokyo Burnside

Starter ¥500-800 (\~$3-5) -- Main Course ¥1 000-1 500 (\~$6-10) -- Dessert ¥600-900 (\~$4-6).

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Kitchen Theory

Founded in London in 2013 by chef Jozef Youssef, Kitchen Theory specializes in multisensory immersive dining experiences and brand activation events.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Eatrenalin

Close to Europa Park, the restaurant opened at the end of 2022, offering a futuristic experience.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Ice Restaurant

In Lapland, not far from Santa Claus's Village, the Arctic SnowHotel & Glass Igloos restaurant has been offering guests the chance to dine in a building and on furniture sculpted entirely from snow and ice since 2008.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →
↘ Excerpt · IP Gastronomy
Review ↘ #01 Gastronomy · 09.22.26

Ephemera

The Ephemera group has become a benchmark for immersive dining in the capital since its opening of its first Parisian restaurant, Under the Sea, in April 2023.

GastronomyHospitality
↗ ↗ IP Gastronomy (tome imprimé) Read →