Launch of IP Gastronomy at ATICA

## The event Creative studio Atelier Daruma launched the first volume of the ↗ immersive.paris ® thematic collection — a bilingual book examining immersive experiences across contemporary culture. The inaugural issue explores culinary arts through sensory perspectives, featuring contributions from avant-garde designers, Michelin-starred chefs, art directors, and scientists — including **Paul Pairet, Alexandre Gauthier, Julie Rothhahn, Jade Frommer, Roland Salesse and Luca Pronzato**. ## The venue ATICA, opened in August 2024 by chef **Ramzi Saade**, celebrates the art and culture of the world's regions through culinary creations inspired by tradition, projections of landscapes, contemplative scenography, temporary exhibitions and olfactory capsules. Designed by architect Chloé Leymarie, the 420 m² space invites guests on a journey — the perfect setting to celebrate a collection whose very subject is immersive dining. ## Key attendees The launch gathered industry leaders — **Michel Reilhac** (co-creator of Venice Biennale Immersive), representatives from the Grand Palais and Hangar Y, artists **Inès Alpha** and **Braw House**, and executives from luxury brands including **Chanel, Hermès, LVMH, Prada and Lacoste** — alongside journalists, influencers, and financial professionals from JP Morgan. ## Editorial statement > “Each issue of ↗ immersive.paris ® seeks to awaken one of our senses around a topic, providing an insightful survey of the latest artistic and technological innovations and their interconnections.”