Beyond Technology — Immersive Experiences as a Global Cultural Market

## The panel The panel explores how immersive experiences have evolved beyond technology into a distinct cultural market with its own audiences, venues, and economic models. Chelebourg presents research from ↗ immersive.paris, organized thematically rather than by device type — dance, performing arts, gastronomy, festivals, hybrid venues, brand experiences and AI. The discussion emphasizes a fundamental shift: **“the audience is no longer watching, but taking part.”** ## Angle The presentation concludes by contrasting the European approach to immersive markets with Silicon Valley's individual, home-based immersion model. Immersion isn't a device — it's a cultural market with venues, audiences, and economies of its own. ## About ↗ immersive.paris & Atelier Daruma ↗ immersive.paris is an editorial collection documenting the immersive transition across art, cinema, and performance with a European focus. Atelier Daruma, a Paris-based studio founded by Emmy Award-winning director Mathias Chelebourg, creates immersive experiences including *Baba Yaga* and *Rencontre(s)* with Chanel (79th Venice Film Festival), and develops the Large Field Theater platform.